Creative Planner

Key responsibilities:

• Develop and execute a monthly content planning and mood board for all social media channels, with a specific focus on Instagram and TikTok.

• Create and implement social media campaign strategies to enhance brand awareness, increase impressions, boost follower growth, and improve engagement rates.

• Work closely with the marketing team to align social media campaigns with overarching sales and brand strategies.

• Collaborate with designers, videographers, photographers, and content creators to produce impactful and cohesive social media content.

• Review content output, including visual photos & videos, audio, and copywriting, to ensure alignment with brand guidelines and messaging.

• Develop and manage budget plans for key opinion leader (KOL) collaborations, brand partnerships, assets for advertisements, and project-specific campaigns.

• Analyze competitor activity to identify opportunities for diversification, expansion, and improved engagement with the target audience.

• Brainstorm and contribute to the generation of campaign ideas, innovative social engagement strategies, and compelling digital content.

• Maintain brand values by ensuring consistent copy and visual tone in line with brand guidelines.

• Generate and present monthly reports evaluating social media growth, campaign performance, and marketing budget effectiveness.

Qualifications:

• Minimum 3 years in content management; having with a minimum of 1 year leadership experience will be a big plus.

• Bachelor's degree in Marketing or related field.

• Strong social media campaign skills.

• Excellent strategic thinking and problem-solving.

• Proficient in data-driven insights.

• Exceptional communication skills.

• Detail-oriented with brand consistency.

• Budget management expertise.