CRM SPECIALIST (DATA ANALYST)

1. Marketing and channel performance analytics, optimization strategies and customer behaviour analyses 2. Leading core insights from the data and suggesting marketing communication strategy that drives fundamental improvements of the business. 3. Pursue data quality, collaborate with data acquisition agency, ensure data is optimized to drive understanding of key customer lifecycle stages and how we can drive engagement using data. 4. Mine data and analytics at the customer level to gain a better understanding of their funnel and engagement behaviours, conduct customer analyses: behaviour, segmentation, customer value 5. Developing statistically significant experimentation frameworks to allow us to improve the targeting of our marketing through segmentation and assessing incremental impact of campaigns. 6. Proactively bringing new ideas to the table relating to business questions, analytics approaches, datasets and ways of working. DLL