Paid Marketing

Develop, execute, and optimize cutting-edge digital campaigns starting from concept creation to launch Working with cross-department to align campaign strategies and organization goals Provide call-to-action insights into campaign performance for relevant stakeholders Define, measure, and evaluate relevant paid media KPIs Building out media buys for various ad platforms and manage the day-to-day execution of paid media Control and manage the overall budget for paid media Conduct in-depth keyword and website research, ad grouping and audience targeting Keep updated on travel industry best practices and new technologies Stay up-to-date with digital marketing trends, potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying Monitor market intelligence and keep track of competitor movement and market situation