Senior Social Media Specialist

Requirements and skills : - Proven work experience as a Social media manager - Hands on experience in content management - Excellent copywriting skills - Ability to deliver creative content (text, image and video) - Solid knowledge of SEO, keyword research and Google Analytics - Knowledge of online marketing channels - Familiarity with web design - Excellent communication skills - Analytical and multitasking skills - BSc degree in Marketing or relevant field Responsibilities : - Perform research on current benchmark trends and audience preferences - Design and implement social media strategy to align with business goals - Set specific objectives and report on ROI - Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) - Monitor SEO and web traffic metrics - Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency - Communicate with followers, respond to queries in a timely manner and monitor customer reviews - Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout) - Suggest and implement new features to develop brand awareness, like promotions and competitions - Stay up-to-date with current technologies and trends in social media, design tools and applications